The Davis Cup by Rakuten Madrid Finals is proud of the response from its main sponsors in the face of the global health crisis caused by Covid-19.
Free content, hospital beds, donations to different groups, and patient care for those with Covid-19. These are just some of the contributions in recent weeks from our partners.
Madrid, home of the Finals in 2019 and 2020, has been one of the cities worldwide that has suffered most from the pandemic. Its institutions, the Region of Madrid and the City Council of Madrid have devoted a large part of their resources to a crisis plan and specific measures to help citizens deal with the pandemic.
Rakuten, the main sponsor of the competition, is leading initiatives across many of its online services. Rakuten Viber has partnered with the World Health Organization (WHO) to offer millions of users verified and reliable information about COVID-19 in 23 languages through interactive chatbots. In collaboration with government health institutions in 16 countries, the messaging service is providing real-time updates to more than 13 million members. Rakuten TV has added more than 100 free movies to its service in European countries impacted by lockdowns, and Rakuten Kobo is providing access to a wide selection of free and discounted books in 27 countries through its #StayHomeandRead campaign.
The insurance company Mapfre, coordinator of medical support for the Finals, has allocated 156.7 million euros in aid to its employees, partners, clients and social projects. Of this, 6.7 million euros has been allocated to the health sector.
VP Hotels, the official hotel of the competition, was one of the first to react by offering beds to hospitals in Madrid. It is now working on the adoption of new security measures for the upcoming reopening of its establishments, and developing a Covid Free Hotel protocol.
For its part, Movistar, official partner of the Davis Cup, which also produces and broadcasts on its channel #Vamos de Movistar+, has chosen three priority projects: the donation of healthcare supplies worth 25 million euros; the donation of more than 10,000 tablets and 20,000 mobile connections to children at risk of social exclusion so that they can attend classes online; and the provision of connectivity in some field hospitals and reception centres.