With its objective to further enhance the Davis Cup by Rakuten Finals as a major sporting event that offers unique experiences to audiences around the world, today Kosmos Tennis and Sony Music Latin Iberia announced a strategic alliance for the first edition of the tournament. With this alliance, both entities will be working together to create new entertainment experiences that will combine music and sport.
A 360-degree audiovisual show will be loaded with technological elements and live music tomark the start of the Davis Cup by Rakuten Madrid Finals on November 18, starting at 13:00.The show will combine tradition and innovation, paying tribute to the historical legacy of the Davis Cup with the players from the 18 competing nations participating. Three hours later, at 16:00, the three ties of the first day will begin: Croatia vs Russia, Italy vs Canada and Belgium vs Colombia.
Ticket information for musical performances that are part of the Davis Cup by Rakuten Madrid Finals will be posted on this website and on the official social networking channels @DavisCupFinals. Priority will be given to those who have tickets for the competition.